When it comes to the wonderful yet broad world of makeup (and fashion for that matter) who sets the standards? Some would argue that its the people who formulate the colors and magic potions we all love. Could it be the designers who choose what the models faces look like on the runway? Maybe even the most popular cosmetic companies who set out to collect every penny in your wallet with their special collections or limited edition products?
Now please don't get me wrong these people are wonderfully skilled at starting and identifying trends, but who sets the actual standard? Maybe its the gurus we've all come to love and the products/brands they rave about or dislike. Someone said "you can't achieve industry standard looks without industry standard [expensive] product". This may very well be true in some instances BUT who started this makeup craze? Maybelline!! That's right I said it Maybelline! Maybelline was the first and only until about 1960. With that being said, who Did all of the most popular and timeless looks that we all copy to this day? Other brands like MAC started popping up early to mid 80s. Even in present day Maybelline and Covergirl are still widely used on runways and TV productions around the world.
Some brands are said to have better color payoff and/or staying power. I totally disagree. As far as range of color, specialty products and skin tones the department store brands may have a slight edge. When I've asked people why they do or don't use MAC products believe it or not most of them don't have an answer!
There is nothing wrong with using department store brands, my thing is this 1) set your own standards and stick to them 2) explore, know what's out there 3) learn what works best for you, your skin and your budget and lastly learn how to use the products in order to achieve a flawless finish. Me personally I seldom frequent the malls to stand in line for whatever "new or hot" thing is out that day. Also do YOUR OWN RESEARCH! Walmart carries the brand Hard Candy Cosmetics, which if you didn't know, is owned and produced by Urban Decay. Point is neither drugstore, internet or counter brands are wrong BUT remember they don't set the standard YOU (the consumer) Does. Purchase to your hearts desire. Happy shopping!!
Now please don't get me wrong these people are wonderfully skilled at starting and identifying trends, but who sets the actual standard? Maybe its the gurus we've all come to love and the products/brands they rave about or dislike. Someone said "you can't achieve industry standard looks without industry standard [expensive] product". This may very well be true in some instances BUT who started this makeup craze? Maybelline!! That's right I said it Maybelline! Maybelline was the first and only until about 1960. With that being said, who Did all of the most popular and timeless looks that we all copy to this day? Other brands like MAC started popping up early to mid 80s. Even in present day Maybelline and Covergirl are still widely used on runways and TV productions around the world.
Some brands are said to have better color payoff and/or staying power. I totally disagree. As far as range of color, specialty products and skin tones the department store brands may have a slight edge. When I've asked people why they do or don't use MAC products believe it or not most of them don't have an answer!
There is nothing wrong with using department store brands, my thing is this 1) set your own standards and stick to them 2) explore, know what's out there 3) learn what works best for you, your skin and your budget and lastly learn how to use the products in order to achieve a flawless finish. Me personally I seldom frequent the malls to stand in line for whatever "new or hot" thing is out that day. Also do YOUR OWN RESEARCH! Walmart carries the brand Hard Candy Cosmetics, which if you didn't know, is owned and produced by Urban Decay. Point is neither drugstore, internet or counter brands are wrong BUT remember they don't set the standard YOU (the consumer) Does. Purchase to your hearts desire. Happy shopping!!
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